Organizational Behavior by Sandra J Hartman, Robert E Stevens, O. Jeff Harris Jr, David L Loudon

Develop effective management skills with up-to-date theory and research!

An effective understanding of workplace behavior requires a solid grounding in both principles and practice. Organizational Behavior provides both. This comprehensive textbook uses realistic case examples, self-tests, and plentiful tables and figures to illustrate the principles of organizational behavior.

Each chapter begins by posing a difficult work situation, which may be a conflict, a problem with motivation, or an issue of diversity. Then it goes on to discuss the principles and theories that apply to the case, returning to it at times to see how various strategies work. The start-of-chapter problems catch students’interest, and the clear explications of theory give them the concepts they need to come up with innovative solutions.

The classic areas of ethics, problem employees, motivation, conflict, and organizational culture are amply covered, but Organizational Behavior also deals with areas too often neglected, including:
the physical atmosphere of the workplace
the effects of new technologies on workers
the pitfalls and opportunities of globalization
diversity and multiculturalism in the workplace
both informal and formal organizational structure
workplace gossip and the office grapevine
Organizational Behavior integrates theory with practice so that students learn to apply concepts to real-world problems. This comprehensive textbook, the second edition of Human Behavior at Work, also features discussion questions, additional cases, self-tests, and useful tables and figures. A teacher's manual with lecture notes and a test bank is also available.

Download Options
Download links are not available now

Marketing Management (14th Edition) by Philip Kotler, Kevin Keller

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.

Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.

Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform.

Download Options
Download links are not available now

Emotional Vampires: Dealing with People Who Drain You Dry by Albert J. Bernstein

Best-selling author Albert J. Bernstein helped thousands of people deal with the dangerously stupid at work in Dinosaur Brains. In Emotional Vampires he goes even further to protect unsuspecting mortals from more devious and harmful creatures vampires ready to bite, suck, and kill the emotional and psychological wellbeing of their victims. Like the fabled demons, these vampires come in many shapes: -The living dead who think their "talents" place them above the laws of nature-Lords of darkness with huge egos and tiny consciences-Scary monsters who use their tempers in the same way terrorists use bombs-Blood-suckers who think others were created for their convenienceEmotional Vampires tells readers how to spot a vampire in their lives, which defense strategies to employ to prevent one from striking, and what to do if and when they find themselves under attack.

Download Options
Download links are not available now

Flip: How to Turn Everything You Know on Its Head--and Succeed Beyond Your Wildest Imaginings by Peter Sheahan

Peter Sheahan is perhaps the most original Australian business guru to gain prominence for a generation. Peter, who is still under 30, has built a superb reputation as a consultant to major Australian and international organisations, from Gloria Jean's and Borders to Fairfax, PWC, L'Oreal, the ADF and Westpac. In FLIP he reveals what the superstars of modern business have in common: an ability to 'flip' - to think counter-intuitively and then act boldly, with no regard for 'business as usual' conventions. The only rule is that there are no rules. Those who take these lessons on board will be well placed to join other 'flipstars' such as Richard Branson, Google, Toyota, Rupert Murdoch and Apple. Stick to what you learned in business school at your peril ...

Download options:
Download links are not available now

Building Services Design Management by Jackie Portman

Building services refers to the equipment and systems that contribute to controlling the internal environment to make it safe and comfortable to occupy. They also support the requirements of processes and business functions within buildings, for example manufacturing and assembly operations, medical procedures, warehousing and storage of materials, chemical processing, housing livestock, plant cultivation, etc.

For both people and processes the ability of the building services engineering systems to continually perform properly, reliably, effectively and efficiently is of vital importance to the operational requirements of a building. Typically the building services installation is worth 30-60% of the total value of a contract, however existing publications on design management bundles building services engineering up with other disciplines and does not recognise its unique features and idiosyncrasies.

Building Services Design Management provides authoritative guidance for building services engineers responsible for the design of services, overseeing the installation, and witnessing the testing and commissioning of these systems. The design stage requires technical skills to ensure that the systems are safe, compliant with legislative requirements and good practices, are cost-effective and are coordinated with the needs of the other design and construction team professionals.  Covering everything from occupant subjectivity and end-user behaviour to design life maintainability, sequencing and design responsibility the book will meet the needs of building services engineering undergraduates and postgraduates as well as being an ideal handbook for building services engineers moving into design management.

Download options:
Download links are not available now

Advertising Management by Donald W Jugenheimer, Larry D Kelley, Fogarty Klein Monroe

This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors who prefer a case-based approach, it can be adopted together with "Cases in Advertising Management" (978-0-7656-2261-7) by the same authors. "Advertising Management" covers a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change. There is even a unique section on 'managing yourself' and your own career in advertising. The text includes plentiful figures, tables, and sidebars, and each chapter concludes with useful learning objectives, summaries, discussion questions, and additional resources.

Download options:
Download links are not available now

Statistics for Business by Derek L. Waller

Statistical analysis is essential to business decision-making and management, but the underlying theory of data collection, organization and analysis is one of the most challenging topics for business students and practitioners. This user-friendly text and CD-ROM package will help you to develop strong skills in presenting and interpreting statistical information in a business or management environment.

Based entirely on using Microsoft Excel rather than more complicated applications, it includes a clear guide to using Excel with the key functions employed in the book, a glossary of terms and equations, plus a section specifically for those readers who feel rusty in basic maths. Each chapter has worked examples and explanations to illustrate the use of statistics in real life scenarios, with databases for the worked examples, cases and answers on the accompanying CD-ROM.

* Focused on the application of statistics for business using Microsoft Excel
* Includes over 200 worked examples, exercises and cases illustrating real-life business scenarios using statistics
* Accompanying CD-ROM provides databases for all worked examples, exercises, cases, and selected tables

Download options:
Download links are not available now

The Goal: A Process of Ongoing Improvement - Revised 3rd Edition by Eliyahu M. Goldratt

Revised third edition!

Alex Rogo is the manager of a failing manufacturing plant who receives an ultimatum from corporate headquarters: Turn the situation around in three months or the plant will be scrapped. With help from a mysterious mentor, Rogo discovers a revolutionary new way to do business—a way for people in any field of endeavor to increase productivity, profitability, and personal fulfillment.

A business book disguised as a novel, a love story about the manufacturing process, and an exhilarating adventure in human potential, The Goal is changing how America does business. First published in 1984, it became an underground bestseller; today it's used by thousands of companies and taught in hundreds of business schools. Includes the author's personal story, "My Saga."

This third edition includes case study interviews. Professional readers recreate interviews that David Whitford, Editor at Large with Fortune Small Business, conducts with the author Eli Goldratt and with business professionals from General Motors, Thomson-Shore, Security Federal Banks and others who put the principles of The Goal into action.

Download options:
Download links are not available now

Measuring and Improving Productivity in Services: Issues, Strategies and Challenges (Services, Economy and Innovation) by Faridah Djellal, Faiz Gallouj

The definition and measurement of productivity in services raises important conceptual, methodological and strategic problems. This book aims to provide a critical review of the main debates on productivity in the domain of services. The first part examines the theoretical consequences of services specificities on the concept of productivity and reviews the attempts to measure it. The second part is devoted to the main determinants of productivity growth and the strategies to increase productivity in service firms and organisations.

Download options:
Download links are not available now

RFID Handbook: Fundamentals and Applications in Contactless Smart Cards and Identification 2nd Edition by Klaus Finkenzeller

RFID (Radio Frequency Identification) is used in all areas of automatic data capture allowing contactless identification of objects using RF. With applications ranging from secure internet payment systems to industrial automation and access control, RFID technology solutions are receiving much attention in the research and development departments of large corporations. RFID is a major growth are in auto ID, allowing emergency vehicles to safely trip traffic signals, and providing the technology behind contactless smart cards, "autopiloting" cars, and production automation. Fully revised and updated to include all the latest information on industry standards and applications, this new edition provides a standard reference for people working with RFID technology. Expanded sections explain exactly how RFID systems work, and provide up-to-date information on the development of new tags such as the smart label.
Updated coverage of RFID technologies, including electron data carrier architecture and common algorithms for anticollision
Details the latest RFID applications, such as the smartlabel, e-commerce and the electronic purse, document tracking and e-ticketing
Detailed appendix providing up-to-date information on relevant ISO standards and regulations, including descriptions of ISO 14443 for contactless ticketing and ISO 15693 covering the smartlabel
A leading edge reference for this rapidly evolving technology, this text is of interest to practitioners in auto ID and IT designing RFID products and end-users of RFID technology, computer and electronics engineers in security system development and microchip designers, automation, industrial and transport engineers and materials handling specialists. Also a valuable resource for graduate level students in electronics and industrial engineering design.

Download options:
Download links are not available now

Marketing Strategy, Text and Cases by Michael Hartline, O. C. Ferrell

Thoroughly revised and updated, MARKETING STRATEGY, 6e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and photographs, the sixth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text's signature student-friendly style, the sixth edition covers essential points without getting bogged down in industry jargon--all in a succinct 10 chapters. Available with InfoTrac Student Collections http://gocengage.com/infotrac.

Download Options

Download links are not available now

From Business Strategy to IT Action: Right Decisions for a Better Bottom Line by Robert J. Benson, Tom Bugnitz

From Business Strategy to IT Action gives companies of all sizes the tools to effectively link IT to business strategy and produce effective, actionable strategies for bottom-line results. The authors present CEOs, CFOs, CIOs, and IT managers with a powerful and accessible resource packed with such useful material as:
* The Strategy-to-Bottom-Line Value Chain, which integrates the management practices relating to planning, prioritization, alignment, and assessing a company's entire IT budget
* Methods for using IT Impact Management to establish IT culture and performance models for the business/IT connection
* The IT Improvement Zone, which quickly identifies where a company can focus its energies for maximum results
* And much more

Download Options
Download links are not available now